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Halal consumer

Opinion: The Muslim Consumer: Myth or Fact

The modern 21st-century Muslim is now too savvy, too suave and too educated not to know the difference between quality and the emotional assurance that comes with the halal logo.

UK: New ‘ChoosingHalal.org’ Blog

Faruk Vali is managing director of a Lancashire based halal food business and, having developed an insider’s view of the industry, he made the decision to launch his own blog…

Egypt: The New Muslim Consumer

According to Ogilvy Noor, an Islamic branding consultancy and subsidiary of the New York-based Ogilvy & Mather global advertising and PR firm, the worldwide Muslim market is one to watch.

USA: Brands Can Win by Tapping Muslim Market

Despite an immense diversity of cultures, governments, and economies, Islam binds Muslims together in their daily lives, including consumption choices. The global halal market is worth $2.1 trillion today and…