France: New book claims halal is ‘invented tradition’
According to anthropologist Florence Bergeaud-Blackler, author of the new book “The Halal Market or The Invention of a Tradition”, buying halal is not a religious obligation.
According to anthropologist Florence Bergeaud-Blackler, author of the new book “The Halal Market or The Invention of a Tradition”, buying halal is not a religious obligation.
A fast-growing number of Philippine companies seek the halal certification of their products from local certifying bodies recognized internationally.
Businesses are missing out by not capitalizing on the growing Islamic population and offering more halal products, suggests research by Euromonitor International.
When looking for a new segment to launch your brand in there are not many untapped mines left. So, where should you look? The Muslim consumers.
ISKANDAR Regional Development Authority (IRDA) is looking to secure a significant chunk of the untapped halal market that promises to have multiplier effects in Iskandar Malaysia.
Pakistan’s private sector and commerce ministry have miserably failed to capture even a small share of the global halal market because of indifference, lethargy, poor business vision and short-sightedness.
Malaysian entrepreneurs have to think out of the box to tap into the lucrative RM9 trillion-a-year halal products market. Halal Industry Development Corporation (HDC) vice-president Dr Malik Musharaf said Malaysia…
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s…
Small and medium-sized entrepreneurs (SMEs) should seize the lucrative potentials within the burgeoning global Halal market as it is the epitome of the Blue Ocean strategy, said Dato' Mukhriz Tun…
The industry experts who were invited to the forum include: Hamid Badawi, Deputy Chief Executive Officer of Al Islami Foods, Alaa Kamal, Head of Sales and Marketing of Midamar Middle…