Opinion: Sizing up the $2 trillion halal market
Over the past decade, the term halal has evolved to take on a new meaning.
Halal marketing
Opinion: How Dubai can build the world’s greatest Halal brands
And what does Dubai do best? Build the world’s greatest brands by Muslims and non-Muslims for Muslims and non-Muslims. Emirates, Jumeirah, Emaar and more.
Opinion: Challenges of the Halaal Market And The Industry’s Deficient Strategies
“How to Look at an Advertisement” is to teach companies what customers, think of them, how they look at their products, what effect their advertisements have on them – whether…
Opinion: Insights from global Halal brand expert
An interview with Dr. Jonathan A.J. Wilson on he has established himself as one of the world’s leading brand experts on the halal industry.
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