Opinion: This ‘H’ Nation is Bigger than China & India!
Introducing ‘Nation H” – a population comparable with India and China, the global Muslim community of 1.8 billion people and growing.
Introducing ‘Nation H” – a population comparable with India and China, the global Muslim community of 1.8 billion people and growing.
Businesses are missing out by not capitalizing on the growing Islamic population and offering more halal products, suggests research by Euromonitor International.
Youth lead the emerging Muslim consumerism as they identify with faith-based spiritual values and, concurrently, want the “secular” benefits.
Today, in the bigger picture: Muslims do not control or own of the halal food supply chain, hence, integrity issues have been slowly cropping at all the streams.
It may not be well understood that something that is ‘halal’ may become haram at the various streams in the food supply chain.
If you do not address a provocative rumour, does it become a reality? Can an agenda-driven small vocal minority with social media savvy derail a trillion-dollar industry?
The superior quality of its products has made the US a leader in the global market for food prepared by Islamic standards.
The demand for products to be certified as halal has been intensified by the fact that most halal food is today no longer produced by Muslims.
The industry has a 16 per cent market share of the total global food industry. The global Muslim population is currently about a quarter of the world.
Datuk Seri Jamil Bidin said positive feedback was received from all three countries as they realised the potential of raking in hefty profits.