“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome…
Businesses are failing to make the most of one of the world’s fastest-growing markets, according to an international expert in Islamic marketing, Jon Wilson from the University of Greenwich. Islam-centric…
As more and more transnational companies look at expanding their footprints in the global Islamic market, which accounts for around 23 per cent of the world’s population and is projected…
Existing brands are taking a keen interest in the global Muslim consumer segment. It’s the new ‘growth opportunity’ for brands to capitalise on. Rightfully so, given the purchasing power and…
Despite the austere image of Islamic living, robust spending is not absent. Muslims who have deep pockets display a high propensity to consume.
Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear is generally born of ignorance”, which is best met with a “deeper understanding of what…
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated…
If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.
Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand…
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