Opinion: Correcting Brand Islam: Whose Responsibility Is It?
Islamic Marketing to any Muslim trained in marketing must also be the effort to correct the world’s perception of Islam.
Islamic marketing
Opinion: Brand Islam is fast becoming the new black in marketing terms
The Islamic economic force is about much more than 'meat and money'. Muslim majority and minority markets, while rooted in Islamic principles, transcend faith.
Opinion: So what is Islamic Marketing & what’s all the noise about?
It’s about more than ‘meat and money’. More importantly, for Jonathan Wilson, it reflects a growing interest in ‘Brand Islam’; and recognition of Muslims as a significant segment, sector, and…
Opinion: Ramadan Business A Boon In Islamic Market
As the Muslim community expands a growing number of Islam-related businesses are launching around the nation. They sell everything from clothing, music and makeup to toys, frozen dinners and cookbooks.
Opinion: Halal toothpaste, anyone? Religious observance has become a global brand
The unstoppable growth of halal products shows we are all fair game for marketers. A few years ago, the only "halal" signs one saw were on butchers' shops, But now…
India: Fleishman-Hillard launches unit to build engagement with Islamic market
Fleishman-Hillard has launched Majlis, a specialised unit that aims to help clients build more successful engagement with the global Muslim consumer market. Majlis is an Arabic term that refers to…
Saudis demand that McDonald’s be punished for Happy Meal toy
The people of Saudi Arabia are furious with the McDonald’s fast food chain for a toy which they say desecrates the name of Muhammed, the Prophet of Islam. They are…
Opinion: Meet the Futurists: the new Muslim consumer
“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome…
UAE: 2nd Global Islamic Marketing Conference
Call for papers! Join Islamic Marketing scholars, researchers and experts from more than 30 countries, meet many ambassadors and commercial counselors, listen to UAE business gurus, win major awards, and…
Opinion: The Ramadan Season is over – so what now for Muslim brands?
In the UAE consumption shot up by 30 per cent on the eve of Ramadan. Some $2.2bn was spent on advertising in Ramadan in 2010. Some companies use as much…
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