THAIFEX – ANUGA ASIA 2025 Draws Global Exhibitors and Buyers, Fuelling International Dealmaking
THAIFEX – ANUGA ASIA 2025, Asia’s largest international F&B trade event, concluded last week in Bangkok, Thailand, with strong global representation from around the world, welcoming 88,349 unique trade visitors, industry players, thought-leaders, and C-suite executives from 143 countries/regions to discuss the future of food innovations and unlock new business opportunities across regions.
Organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, THAIFEX – ANUGA ASIA 2025 saw an expanded international presence, with 3,231 exhibitors from over 57 countries and regions.
Mathias Kuepper, Managing Director and VP Asia-Pacific, Koelnmesse said, “THAIFEX – ANUGA ASIA has solidified its position over the years to become the top F&B show in Asia, with more than two-thirds of our exhibitors coming from abroad, reaffirming our position as a regional leader and global strategic hub. In fact, we have already started receiving applications for booth spaces from companies who are keen to join us next year and repeat exhibitors who have seen success in growing their business and building their network beyond this region.”
Increased Global Participation
This year’s edition saw first-time participation from 10 markets across Central Asia, Africa, and Eastern Europe, such as Monte Rosso from Slovenia, Lindo Confectionery from Uzbekistan, and many more. Australia, Hong Kong, and the Netherlands also showcased new pavilions at the event, expanding the event’s global sourcing footprint.
On the show floor, exhibitors reported strong business outcomes across diverse regions.
“Over the last few days, we have met with more than 100 meetings and have had the opportunity to close new deals with markets in Southeast Asia, Bangladesh, Australia, India, and Israel, valued at USD 1 million,” said Daniel Do Minh Ramos, Sales Manager of Empresas Aquachile S.A.
“We are very excited to be at THAIFEX- ANUGA ASIA this year because it allows us to showcase our products to new customers around the world. This year, we have clinched 8 new customers from West Africa, Europe and the USA, who ordered 25 containers of products valued at USD 500,000. We continue to see growing interest from new leads and expect to firm up more deals beyond the show,” said Steve Pham, Sale Director of Nam Viet Foods & Beverage JSC.
“We came to THAIFEX – ANUGA ASIA with panettone as our focus, but were pleasantly surprised by the level of interest in our Brazilian protein range – including fish, pork, and beef,” said Antonio Carlos di Gaspero, Accounts Director of WTS Trade. “So far, we’ve made six solid connections with leading companies from the Maldives, Japan, the Philippines, and even a major supermarket chain in Thailand. One of those has already resulted in a confirmed deal worth USD 45,000.”
Adding to the strong show floor momentum was the Trade Mission and Hosted Buyers programme, which brought in over 2,117 industry leaders, new players, and key decision-makers from 40+ countries/regions coming together for pre-arranged meetings, many of whom are participating for the first time and coming from locations such as Indochina. These meetings are specially curated with the help of the organisers to promote better matching and drive better outcomes.
Some exhibitors have intentionally selected THAIFEX – ANUGA ASIA as the launchpad to debut their latest products, because of the show’s focus on the future of food.
The 11th Thailand Ultimate Chef Challenge (TUCC) endorsed by the World Association of Chefs’ Societies (WACS), saw 452 professional and rising talents including university students from various countries such as Pakistan, who can utilise this opportunity to obtain certification from WACS, demonstrating that THAIFEX – ANUGA ASIA goes beyond food experiences to groom future chefs.
THAIFEX – ANUGA ASIA 2026 will return on 26 – 30 May 2026, bigger, better and bolder, with an extra hall added to spotlight commercially-viable innovations and trends, underscoring the show’s commitment to shaping the next phase of F&B growth in Asia. For more information and updates on upcoming events, please visit
Link: https://thaifex-anuga.com/
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