USA: CPG trendspotter forges path down the Saffron Road
Adnan Durrani's current venture is on track to be a $100 million business by 2025.
Adnan Durrani
USA: Adnan Durrani, founder and CEO of American Halal Co. Inc.
Durrani’s company is responsible for the Saffron Road brand product line of halal-certified foods that is sold in supermarkets across the U.S.
USA: How Halal Food Became a $20 Billion Hit in America
Overall, from restaurants to supermarkets, halal sales are projected at $20 billion this year, up by one-third since 2010, according to the Islamic Food and Nutrition Council of America (Ifanca)
USA: American Halal acquires Mediterranean Snack Foods
American Halal Co., Inc., parent company of Saffron Road, has acquired Mediterranean Snack Foods Co., L.L.C.
A Muslim Entrepreneur Follows a Kosher Model to Mainstream Success
As Ramadan approaches Saffron Road has put out more than 50 different products and built annual sales on a pace to reach $35 million.
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