Since its inception in 2008, the American Muslim Consumer Conference (AMCC) has played a key role in creating awareness for this key growing niche market and has served as a…
Hewar Social Communications is pleased to announce that the Advertising Research Foundation (ARF) has awarded it and client, Saffron Road Foods™, with the prestigious David Ogilvy Award for the Digital…
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s…
American demographics are changing significantly, and if companies want to survive, they will need to think differently about how they reach various communities, such as Muslims, within multicultural societies.
The 3rd AMCC will be held on Saturday, October 29th at Hotel Hyatt Regency in New Brunswick, New Jersey.The conference is held annually attracting attendees from the food industry, entrepreneurs,…
Muslim Americans want to purchase the same products as every other American – they just want them to be unquestionably halal. The number of American Muslims is slated to reach…
American Muslims are the most diverse religious group in America according to Magali Rheault, Senior Analyst, Gallup Center for Muslim Studies. The American Muslim Consumer Conference (AMCC) promotes dialog and…
Despite the sometimes unfriendly climate for Muslims, Abdalhamid Evans, Project Director of the World Halal Forum, said it is inevitable that a large number of businesses will reach out to…
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated…
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