Brunei: China emerges as new market for Brunei halal products
The Brunei Halal brand has so far focused on marketing its products to profitable European markets, but is slowly setting its sights on East Asia.
The Brunei Halal brand has so far focused on marketing its products to profitable European markets, but is slowly setting its sights on East Asia.
“I think that Brunei’s halal certification is the best in the region...so we should be able to use it as a brand for our halal systems,” said BCFA Vice President.
The company told The Brunei Times that it’s looking at Indonesia as a core market due to its sizeable Muslim population, proximity and growing spending power.
The high level of stringency in the auditing process for obtaining Halal Certification will be maintained to ensure the products verified achieve 100% Halal.
“Most of the cosmetics now contain placenta and non-halal ingredients, and we don’t want to be associated with that because of our prayers,” she said.
Malaysia and Brunei have agreed to boost cooperation in the cooperative movement including trading and halal food.
There are high expectations for the brand in 2014, and its strength and weaknesses will play a key role in Brunei’s economic diversification.
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Increased investment in research and development (R&D), combined with targeting niche markets, are two cornerstones of a strategy being rolled out by Brunei Darussalam. R&D for new halal products.
H.M. Sultan of Brunei Darussalam's anticipated visit to London for the World Islamic Economic Forum (WIEF) at the end of this month will be flanked with networking opportunities for the…