Opinion: ‘There is a market for an international halal brand’
"With today’s mobility, consumers want to find products they trust wherever they happen to be. A global brand makes that easy."
Halal brand
Opinion: Halal toothpaste, anyone? Religious observance has become a global brand
The unstoppable growth of halal products shows we are all fair game for marketers. A few years ago, the only "halal" signs one saw were on butchers' shops, But now…
NZ: World’s biggest brand? Not McDonald’s but Halal
People may think that Google or McDonald's are the biggest brands in the world, but that's just because they're not thinking of halal, says billionaire Malaysian businessman Tan Sri Halim…
Opinion: Half-a-trillion-dollar Halal industry looks for credibility
But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That…
Opinion: Building halal brands
The race is on to establish powerful international ‘halal brands’. But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside…
Opinion: Meet the Futurists: the new Muslim consumer
“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome…
Opinion: Abandoning hurdles in the race for Halal Branding
Many discussions and practices talk of halal as being a brand – it’s not! Also, what is halal branding – does that mean branding in a halal way, or a…
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