USA: CPG trendspotter forges path down the Saffron Road
Adnan Durrani's current venture is on track to be a $100 million business by 2025.
Saffron Road
USA: Adnan Durrani, founder and CEO of American Halal Co. Inc.
Durrani’s company is responsible for the Saffron Road brand product line of halal-certified foods that is sold in supermarkets across the U.S.
Al Islami tops list of influential halal food companies
Top companies considered were Al Islami, BRF, Nestlé, Malaysian agro-foods company QL Foods, and American Wholefoods supplier Saffron Road.
USA: American Halal acquires Mediterranean Snack Foods
American Halal Co., Inc., parent company of Saffron Road, has acquired Mediterranean Snack Foods Co., L.L.C.
A Muslim Entrepreneur Follows a Kosher Model to Mainstream Success
As Ramadan approaches Saffron Road has put out more than 50 different products and built annual sales on a pace to reach $35 million.
USA: Saffron Road Introduces First-of-its-Kind All Natural Lamb Broth
Saffron Road's Classic Culinary Lamb Broth, which is Halal, celebrates the chef's tradition of using culinary ingredients and kettle cooking. The new item debuts exclusively at Whole Foods Market.
USA: From Bloggers’ Wrath to Foodies’ Delight: Saffron Road
Multinational food brands and fast food chains doing billions in halal sales globally are “hesitant to openly associate themselves to be marketing to the American Muslim,” says Faisal Masood, who…
Saffron Road Introduces First Non-GMO Verified Frozen Entrée in the USA
Saffron Road™, the packaged food brand of American Halal Co., will be launching the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen…
USA: Another Big Retail Win for Saffron Road
Ahold, a Dutch conglomerate which is the #3 food retailer in the U.S. including supermarket banners Stop & Shop, Giant, Giant Carlisle, Peapod, and Martin’s, has authorized shelf placement of…
USA: Halal of a Controversy
Last Ramadan Whole Foods absorbed anti-Muslim ire from a handful of bloggers after launching a groundbreaking digital initiative with two-year-old Saffron Road. There was a 300% lift in sales during…
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