Canada: Getting a handle on the halal consumer
Kevin Andrews, director of control brand marketing at Loblaw, which has its own halal brand called Sufra, added that at the end of the day halal consumers want good tasting…
Salima Jivraj
Canada: SIAL conference looks at ethnic shoppers and how to connect with them
Anyone who identifies as an ethnic consumer is expecting more from grocers than ever before, said Salima Jivraj, managing director at Nourish Food Marketing.
Canada: The Halal Market
For those who do seek halal certification, market opportunities in Canada and abroad seem ripe. But will Canadian processors take advantage of it?
Partner Events:
