THAIFEX – ANUGA ASIA 2025: Driving Innovation & Global Opportunities in F&B for Asia Pacific
Asia Pacific’s most influential F&B trade show returns to Bangkok 27-31 May 2025 – spotlighting a renewed focus on functional, purpose-driven F&B products, emerging markets and global sourcing opportunities.
Highlights include:
- THAIFEX – ANUGA ASIA 2025 expects to host over 90,000+ trade visitors and up to 2,000+ top hosted buyers, with more than 3,100+ exhibitors from over 50+ countries and regions expected to participate.
- Expanded international presence with new participation from Central Asia, Africa and Eastern Europe, alongside new country and regional pavilions from Australia, Hong Kong, and the Netherlands — expanding the event’s global sourcing footprint.
THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade event, will return on 27 – 31 May 2025, at IMPACT, Muang Thong Thani, Bangkok, Thailand. This trade show will bring together industry players, thought-leaders, startup founders, and C-suite executives from across the globe to define and shape global trends on what we eat and how the industry is evolving.
Organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, the event will welcome over 3,100+ exhibitors from more than 50+ countries and regions, 2,000+ hosted buyers and 90,000+ trade visitors from around the world.
Reflecting the growing diversity of global supply chains, this year’s show welcomes new countries and regions from emerging markets such as Central Asia, Africa and Eastern Europe, including Gabon, Slovenia, Slovakia and Uzbekistan, while maintaining a strong presence of returning exhibitors and leading global players from Asia Pacific, Europe, North America and the Middle East. New pavilions from Australia, Hong Kong, and the Netherlands will further expand sourcing opportunities for buyers across the region.
“At THAIFEX – ANUGA ASIA this year, we are seeing a surge in purpose-driven innovation, as exhibitors, startups and speakers rethink how products can deliver more functional and targeted F&B products”, said Mathias Kuepper, Managing Director and VP Asia-Pacific at Koelnmesse. “Some are beginning to use real-time intelligence and AI to create smarter, consumer-responsive products and that is where we see THAIFEX – ANUGA ASIA as the launchpad to showcase these ideas — from functional foods to ready-to-eat formats that reflect the needs of Asia Pacific’s rapidly shifting consumer landscape.”
Halal at the Forefront of F&B Innovation at THAIFEX – ANUGA ASIA 2025
Halal-certified products take centre stage at this year’s show, representing the largest of the 11 key trends — with nearly 20% of all exhibitor offerings carrying halal claims. But it’s more than just certification. Today’s halal innovations are driving the industry forward by blending with other major trends — from plant-based nutrition and ready-to-drink convenience to functional foods that support gut health and overall wellness. To make discovery easier, the dedicated Halal Showcase brings these standout products together in one central area, offering visitors a clear overview before they connect with individual exhibitors. It’s a powerful reflection of how halal is meeting global standards and setting new ones.
For more details, please visit https://thaifex-anuga.com.
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