April 17, 2025 | ASEAN

World Islamic Tourism & Trade Expo (WITEX) and World Cultural & Arts Festival (WCAF) to Take Place in Malaysia from 22-25 August 2025

By travelandtourworld.com

The World Islamic Tourism & Trade Expo (WITEX), in partnership with the World Cultural & Arts Festival (WCAF), is set to take place in Malaysia from 22 to 25 August 2025, at the esteemed Sunway Resort Hotel, Bandar Sunway, Selangor. As a prominent platform for Islamic tourism and cross-cultural exchange, this event will gather government officials, industry leaders, entrepreneurs, artists, and professionals from around the world, fostering a distinctive convergence of business, culture, and collaboration.

As Islamic tourism continues its rapid expansion worldwide, WITEX offers a timely and strategic platform to showcase opportunities, products, and policies that support Muslim-friendly travel, Halal industries, and sustainable tourism development.

Strategic Partnerships & Support

WITEX & WCAF 2025 is organized by the Malaysia Tourism Agency Association (MATA) and held in collaboration with the World Islamic Tourism Council (WITC), Global Islamic Tourism Organisation (GITO), ASEAN Federation of Umrah & Haj (AFUH), and the BRICS Tourism Alliance (BTA).

The event is supported by the Malaysia Convention & Exhibition Bureau (MyCEB) and sponsored by Etiqa Takaful, Malaysia’s most reliable insurance company. Batik Air, the fastest-growing airline in ASEAN, is the official airline partner for both WITEX and WCAF 2025.

WITEX Exhibition 2025: A Showcase of Islamic Tourism and Trade

The WITEX 2025 Exhibition, scheduled for 22 to 24 August 2025, will feature an expansive display of services, innovations, and destinations tailored to the needs of Muslim travelers and Islamic lifestyle industries. From Halal-certified travel and accommodation options to Islamic finance, modest fashion, and digital travel technologies, exhibitors will present solutions that reflect the values and aspirations of today’s faith-conscious traveler.

This exhibition is expected to attract stakeholders from both public and private sectors, including tourism boards, Umrah and Hajj operators, hospitality groups, Islamic banking institutions, and Halal product suppliers.

WITEX Conferences: Thought Leadership in Islamic Tourism

22 – 23 August 2025

WITEX 2025 will host a series of high-level conferences addressing key topics such as:

Global trends in Muslim travel and tourism
Destination development and Halal ecosystem integration
Innovations in digital pilgrimage and travel tech
Sustainable tourism and ethical business models
Gender empowerment in Islamic tourism leadership

These sessions will feature renowned speakers, policymakers, and thought leaders, fostering a global dialogue that shapes the future of Islamic tourism and trade.

Ministers & CEOs Summit: Driving Policy and Investment

24 August 2025

An exclusive gathering of Ministers, government officials, and C-level executives, the Ministers & CEOs Summit will serve as a strategic platform to promote investment, policy exchange, and regional cooperation. Discussions will revolve around:

National strategies for Islamic tourism growth
Bilateral tourism agreements and intergovernmental collaboration
Investment models and funding mechanisms for Halal tourism
Cross-border partnerships and tourism diplomacy

This summit aims to align public-private agendas and accelerate high-impact projects in the Islamic tourism space.

Tourism Investment Asia

24 August 2025

A gateway to connect tourism investors with project owners, government agencies, and halal entrepreneurs. Uncover funding opportunities and growth markets.

Honoring Excellence at the World Islamic Tourism Awards 2025

25 August 2025

The World Islamic Tourism Awards 2025 (WITA 2025) will celebrate industry excellence and individual contributions through a glamorous awards night. The event will recognize achievements across various sectors, including:

Best Muslim-friendly destination
Innovative Halal travel product
Outstanding cultural initiative
Top Umrah and Hajj service providers
Lifetime achievement and government excellence awards

With entertainment, cultural performances, and high-profile attendance, WITA 2025 will be a signature highlight of the WITEX calendar.

World Cultural & Arts Festival: Celebrating Global Diversity

22 – 24 August 2025

Held in conjunction with WITEX, the World Cultural & Arts Festival (WCAF) will showcase the richness of world cultures through performances, art exhibitions, workshops, culinary showcases, and traditional crafts. This vibrant celebration promotes cultural appreciation and fosters people-to-people connections beyond borders.

With participation from embassies, cultural institutions, artists, and performers, WCAF aims to deepen mutual understanding and highlight the vital role of culture in shaping tourism experiences.

Who Should Exhibit?

WITEX is the ideal platform for organizations looking to tap into the fast-growing Muslim travel and trade markets. Exhibitors may include:

Tourism promotion boards and ministries
Travel agencies, tour operators, and Hajj/Umrah companies
Airlines and hospitality providers
Halal-certified F&B brands
Islamic finance, Takaful, and investment firms
Modest fashion and lifestyle brands
Technology providers and digital travel platforms
Educational and cultural institutions

Who Should Attend?

WITEX and WCAF are designed for a diverse audience of professionals and enthusiasts, including:

Tourism professionals and hospitality leaders
Government officials and policymakers
Entrepreneurs and investors
Halal industry players and suppliers
Cultural and creative industry representatives
Academics, students, and researchers
Media, influencers, and digital creators

Whether you’re seeking partnerships, inspiration, or market access, WITEX offers an unmatched gateway into the Islamic tourism and trade ecosystem.

See You in Malaysia

Located in the heart of Southeast Asia, Malaysia offers a unique blend of modern infrastructure and deep cultural heritage. With its strategic position, accessibility, and commitment to Muslim-friendly tourism, Malaysia continues to be a leading destination and hub for Islamic tourism initiatives.

Join the Movement

WITEX & WCAF 2025 promise to deliver world-class opportunities for learning, networking, trade, and cultural exchange. Whether you’re looking to exhibit, attend, or invest, this is the premier event for those shaping the future of Islamic tourism and cultural diplomacy.

Website: www.witex.my
Email: marketing@witex.my