USA: Marketers Should Court Muslim Consumers, Says Ad Chief
Global CEO of Ogilvy, Miles Young, whose agency is part of WPP Group, says he wants to emphasize “the importance of Islamic branding and why the market should be appreciated…
Branding & Marketing
USA: Muslims Try to Get Media-Savvy
Beyond creating media, writer Reza Aslan thinks Muslims need to hold media accountable. He said older Muslims don't appreciate their own economic clout, about $170 billion in annual spending. But…
USA: Muslim Consumer Conference to highlight contributions to U.S. economy
Muslim professionals, entrepreneurs, and media and marketing executives will meet to share their experiences during the second annual Muslim Consumer Conference on Oct. 30 in New Brunswick, New Jersey.
Muslim brands keep faith with their audience
If Muslim products stand a chance of going head-to-head with their Westernised counterparts, they need ethical branding and mainstream global positioning, writes Josh Colley.
Opinion: Internationalisation of Arab Brands: the Journey to the East
Judging by the small number of their brands that have international presence, Arab and Islamic companies are commonly described as non-branders i.e. either they do not seek to achieve brand…
Brunei Halal eyes wider market
BRUNEI Halal brand's marketing and trading agency is looking at two countries within the region as potential markets following the initial success of its entry in the Singapore market.
Brunei: Brunei Halal Brand A ‘Facilitator’ Of Trade
The premium halal brand, launched in 2009, is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of…
Opinion: Halal Participation Banking…is this the next chapter?
Thompson Reuters Global Head of Islamic Finance, Rushdi Siddiqui, airs some thoughts on whether Islamic banking needs to be re-branded
Ogilvy & Mather launches the first ‘bespoke Islamic branding practice’
A statement from the agency called this practice "the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally".…
Export Strategies for Halal Producers
The Halal market is on the move. Since the first Malaysian International Halal Showcase (MIHAS) in 2004, and the first World Halal Forum in 2006, you can now attend Halal…
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