Marketing 101 for the Global Muslim Community
The answers lie in, first, understanding the trends within the community then, secondly, delving into each subset of the trends to identify emotional triggers that would provide a platform for…
Branding & Marketing
Meet the new Muslim Consumer
When it comes to big consumer markets, Asia is not short of contenders. China and India, with their billion-plus populations have led the way, while a number of large emerging…
Malaysia: Terengganu university to boost Halal market
Universiti Sultan Zainal Abidin will provide guidance and support to businesses wanting to tap the halal market, including providing fully equipped halal and herbal laboratories for ingredient and composition testing.
Brunei: Diversification still a challenge
The with Brunei Halal Brand is in developing a new premium niche within halal as they see great potential in Brunei's untarnished image in Shariah-compliant products and believe the name…
The Mystique of Mainstream Middle Eastern Beauty
According to Euromonitor International, Middle Eastern women are more often combining their religious views with consumerism, and this is a trend that has been reflected in advertising campaigns with models…
USA: Education Can Fight Halal Backlash
Nazia Hussain, Head of Strategy Ogilvy Noor, said that, where Islamic branding is concerned, “fear is generally born of ignorance”, which is best met with a “deeper understanding of what…
USA: Conference Explores $170 Billion American Muslim Consumer Market
Key highlights of the conference included a speech by Miles Young, the CEO of Ogilvy Worldwide, one of the world's largest marketing and advertising organizations. Mr. Young elaborated the huge…
USA: Thoughts on AMCC
Video clips and some quotes on the recent American Muslim Consumer Conference held in New Brunswick, New Jersey by M-Link.
USA: The American Muslim Consumer Conference
The idea behind the conference was to not only connect young Muslim professionals but to also provide a platform for marketers to discuss the buying power of Muslim Americans.
Brunei: Brunei Tourism CEO Promotes Country As Islamic Travel Destination
The CEO of Brunei Tourism has highlighted the need for member countries of the Organisation of the Islamic Conference (OIC) to work together in promoting a Joint Islamic Tourism programme…
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