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Branding & Marketing

UAE: Digital presence a must for Middle East brands

The TNS Digital Life study, which surveyed 60,000 respondents globally, found that 20 per cent of actual in-store sales are influenced by pre-purchase digital touch points, suggesting that brands must…

UAE: Population growth spurs demand for food

Many international suppliers which export food to the UAE are reporting double digit growth in the last year. This growing demand is reflected in the high attendance figures of Gulfood…

Opinion: Building halal brands

The race is on to establish powerful international ‘halal brands’. But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside…