UAE: Al Islami Foods voted super brand for fifth time
Al Islami Foods, one of the top real halal food brands in the Middle East, has been included as super brand of the year 2012 by the Superbrands Council of…
Branding & Marketing
Opinion: The Muslim consumer: building your brand for a fast-growing segment
Here are three tips on engaging with this lucrative, untapped and potentially very loyal consumer base: focus on finance, fashion and food.
Malaysia: New book ‘Marketing Halal’ to help entrepreneurs in the Halal industry
The author, Liow has always envisioned writing a book of international interest that would form as a reference point for companies and individuals around the world to understand the essence…
USA: All-American Muslim: Why Advertisers Are Right to Boycott
I eagerly watched the first episodes, I've got to say I think we ended up with something more like a Muslim Jersey Shore, the low-grade MTV series about Snooki's party…
USA: Brand Courage and the American Muslim Consumer
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s…
Malaysia: Muslim PR Practitioners Should Correct Misconception Of Islam
The first global congress for Muslim PR practitioners was jointly held by the International Islamic University Malaysia and Tehran-based Kargozar PR Institute. The conference focused on presentations, dialogues and panel…
Opinion: Meet the Futurists: the new Muslim consumer
“Islamic Marketing” or “Islamic Branding” as it’s colloquially known is fast becoming one of the most hotly debated topics intoday’s marketing circles. ‘Halal’ is moving beyond the conventional good, wholesome…
Canada: Coffee is the newest battleground for fast food giants
There's some irony in news that McDonald's and Tim Hortons are jumping into the high-end coffee business. With a Starbucks practically on every corner, it's become the McDonald's of coffee…
Opinion: Brands That Survive Will Be The Brands That Make Life Better
A new study of consumer engagement finds that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your…
Opinion: Can We Really Speak of a ‘Muslim Consumer’?
When it comes to the growing arena of marketing to Muslims, the big question that the marketing industry is grappling with is: can you really speak of such a thing…
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