USA: Labels That Tell You a Little
Many labels describe only one aspect of how a meat or dairy product was produced. Depending upon what aspects of food production concern you most, these labels may be sufficient.…
Branding & Marketing
USA: Companies Urged to Tap Into Muslim Consumer Market
There is an estimate number of six to eight million Muslims in this country that possess an annual spending power between $170 and $200 billion. It is believed that two-thirds…
France: ‘Halal champagne’ falls a little flat
Trumpeted by its manufacturer as one more way that Muslims can integrate into European society, especially during the holiday season, the drink has been widely derided as a misguided and…
Brunei: Education on Islamic Branding and Marketing
The main focus of this project are topics related to Halal branding and marketing including research on Halal markets, products and services.
USA: Businesses seek ways to tap Muslim market
Despite the sometimes unfriendly climate for Muslims, Abdalhamid Evans, Project Director of the World Halal Forum, said it is inevitable that a large number of businesses will reach out to…
Brunei: 2011 year of growth for Brunei Halal products
LESSONS learned and experiences gained during the past year will allow Brunei's halal industry to grow even stronger in 2011, said the Minister of Industry and Primary Resources at the…
Opinion: Why ‘Halal Malaysia’?
HAVE you ever thought why non-Muslim consumers in other countries choose halal goods while Muslim consumers in Malaysia are sometimes petty about halal certification?
Korea: [Viewpoint] Succeeding in the Muslim Market
Despite the austere image of Islamic living, robust spending is not absent. Muslims who have deep pockets display a high propensity to consume.
Brunei: Halal branding efforts bear fruit
WITH a mere population of just under half a million, Brunei has put itself to the grind this year to produce a strong contender for the lucrative global halal market…
USA: “Our mission is to restore the sacredness of food”
Adnan Durrani, the "Chief Halal Officer" of new food manufacturer American Halal saw a market opportunity with more discerning Muslim consumers, and his line of Saffron Road-branded halal ready meals…
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