UAE: 2nd Global Islamic Marketing Conference
Call for papers! Join Islamic Marketing scholars, researchers and experts from more than 30 countries, meet many ambassadors and commercial counselors, listen to UAE business gurus, win major awards, and…
Branding & Marketing
USA: Taft Food Masters to Launch the Halal Certified Seitan Vegetarian Gyro
Taft Foodmasters's vegetarian gyro and sausage pizza topping are menu options meant to add as a high-protein, wheat-based vegetarian option. Up until now, there was just a falafel to offer…
USA: Tolerant approach – Muslim Americans find ways to engage
In August 2011 the Abu Dhabi Gallup Center released a report in which the key finding was that Muslim Americans are among the most integrated and successful citizens in the…
Making Social Media Matter: Top Strategies For Meaningful Connections
Every day we see the ability of social media to power connections between brands and consumers. And if you work in digital or social marketing, PR, or advertising at a…
USA: Saffron Road Enrolls in Non-GMO Project During Non-GMO Month
Polls consistently show the majority of Americans want clearly labeled food and say they will not buy foods that have been genetically modified. Today Saffron Road™ announces its efforts to…
USA: Ogilvy and Mather to receive 2011 Multicultural Award at AMCC
The American Muslim Consumer Conference (AMCC), which will be held on October 29th, at the Hyatt Regency Hotel in New Brunswick, NJ presents a multicultural award every year to a…
Branding Halal – The Rise of the young Muslim consumer
The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and ready to engage,…
USA: How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge
In this interview, Stanley Hainsworth reveals his secrets about the magic that helped to create a brand that conquered the world. The sensation that is Starbucks required elements of wisdom,…
UK: Meeting Needs, Setting Precedents-Islamic Services in Britain
It has been widely recognized by mainstream private companies in Britain that the needs of the Muslim community need to be addressed and accommodated in order for businesses not to…
Halal Beauty – The Next steps
Being able to choose Halal when it comes to cosmetic purchases is still a relatively new concept with the vast majority of brands yet to celebrate their fifth birthday. So…
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