Opinion: The Ramadan Season is over – so what now for Muslim brands?
In the UAE consumption shot up by 30 per cent on the eve of Ramadan. Some $2.2bn was spent on advertising in Ramadan in 2010. Some companies use as much…
Branding & Marketing
Pakistan fails to gain much in Halal brand market
Currently, almost all countries exporting Halal products are non-Muslim. Brazil, USA, Canada, Australia, New Zealand, France, Thailand and India are the leading countries exporting Halal products. Last year, India exported…
UAE: Halal industry ‘must make strategic global acquisitions’
The halal industry should be supported by Islamic finance and the two should go hand in hand. True halal is not only about a process but following Islamic rules. One…
Opinion: Global brands, Islamic values
As more and more transnational companies look at expanding their footprints in the global Islamic market, which accounts for around 23 per cent of the world’s population and is projected…
USA: Whole Foods faces controversy over promotion of Ramadan products
US foods supermarket chain Whole Foods has found itself at the center of a heated controversy over its decision to promote Ramadan products for Muslims living in America.
USA: Whole Foods’ Ramadan Marketing Headaches
A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers.
USA: 3rd Annual Muslim Consumer Conference (AMCC)
The 3rd AMCC will be held on Saturday, October 29th at Hotel Hyatt Regency in New Brunswick, New Jersey.The conference is held annually attracting attendees from the food industry, entrepreneurs,…
USA: Helping the Halal consumer
Muslim Americans want to purchase the same products as every other American – they just want them to be unquestionably halal. The number of American Muslims is slated to reach…
USA: Whole Foods Goes Social for Ramadan
Whole Foods and upstart natural meals brand Saffron Road are employing Facebook, Twitter, and blogs to target Muslims for Ramadan, a month-long spiritual holiday beginning Aug. 1.
Saffron Road to Serve Muslim Consumers During Ramadan
It is not often that brands and retailers in the U.S. acknowledge American Muslim consumers and their major holidays, but occasionally when they do, they see first hand an outpouring…
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