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Branding & Marketing

USA: Halal not just for Muslims anymore

The Halal industry is where kosher was in the early 1950s before there was any kind of national certification process and when much of what was available was produced only…

Opinion: Islamic Branding and the Revolution 2.0

In mid 2011, Ogilvy Noor undertook a large multi-country research on the Muslim consumers around the world while undercovering their habits and views on faith. The research provided some insight…

Opinion: What’s an Islamic Brand?

Existing brands are taking a keen interest in the global Muslim consumer segment. It’s the new ‘growth opportunity’ for brands to capitalise on. Rightfully so, given the purchasing power and…

Malaysia: SMEs to access the global market

SMALL and medium enterprises (SMEs) in Malaysia have been advised by the CEO of HDC to tap into the enormous potential offered by the multi-billion dollar global halal industry by…

Canada: Supermarket speaks language of Halal

Sunny Foodmart is owned by three Chinese Canadians who have stocked food from a multitude of cultures and reached out to Muslim customers with a certified halal meat counter.

GCC: Looking Good

Latest figures show halal beauty products account for $500 million of the $2 trillion global halal market. And while western brands are seeking to prove their commitment to the Muslim…