Malaysia:New index will position halal as an asset class
The 6th World Halal Forum (WHF), 4-5 April, premiered with a notable paradigm shift with the introduction of Halal 2.0 The Convergence of Islamic Finance and Halal. The main theme…
Branding & Marketing
USA: American Interest in Muslims Rises After Muslim Hearings
American Muslim Mom blogger Sabra has discovered how negative media about Muslims during the recent Muslim Hearings, has turned into a positive outcome for her business. Many businesses are now…
USA: Hear about this new Halal Brand based on ethical consumerism at the World Halal Forum
Saffron Road, a pioneer in natural and organic food movement, is a praiseworthy brand for its pasture-raised and 100% vegetarian-fed livestock. Zahed Amanullah will be giving a case study on…
Brunei: MIPR goals for Brunei Halal Brand stand
BRUNEI is sticking to its original plan to use the Brunei Halal Brand as a platform for local products to reach the export markets although many of the products under…
Opinion: Serving the Halal Ecosystem
With the Islamic community now the fastest-growing consumer segment in the world, can businesses afford not to become part of the halal trend?
Halal – a Badge of Honour
With a 1.57 billion-strong global Muslim population, and most of them coming from what we call the ‘next 11’ emerging economies, Halal is clearly a force to be reckoned with.…
Opinion: It’s not the halal you expected
And as debate and discussion on the meaning of halal grows, mainstream supermarkets, food producers, and restaurants are finding that there is plenty of overlap between traditional definitions of halal…
“Our mission is to restore the sacredness of food”
[caption id="attachment_6321" align="alignleft" width="350" caption=" Zahed Amanullah, Director at American Halal Corporation that produces the Saffron Road range will be speaking at the World Halal Forum in KL on 4-5…
Opinion: Abandoning hurdles in the race for Halal Branding
Many discussions and practices talk of halal as being a brand – it’s not! Also, what is halal branding – does that mean branding in a halal way, or a…
USA: Saffron Road Debut at Fancy Food Show a Huge Success
As a testament to its dedication to culinary art and the gourmet palate, New Hope Media, the premier publisher for the natural food industry, voted Saffron Road as “One of…
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